Coir Corpn pavilions attract huge rush at Coir Kerala

Alappuzha: If the looks and quality of the items put on sale at the stall of Kerala’s Coir Development Corporation are any indication, then the public-sector entity is giving good competition to private entrepreneurs in the industry.

At the ongoing Coir Kerala 2016 here, the state government-owned corporation’s sprawling stall comes up with a grand display of coir doormats, geotextile, jute carpets, PVC tufted coir mats and rubber mats, much to the interest of the visitors at the five-day event that began this Monday.

In golden fibres are etched an image of late President Dr APJ Abdul Kalam, while there are also canvas images related to dance and other arts. If the corporation’s international pavilion has a line-up of export-intended products, the national pavilion has stalls selling products from cooperative societies across the state.

The corporation, which takes care of the both the processing of the product and its export, has a dedicated unit in Adoor for the production of PVC tufted coir mats. “The products are exported mainly to USA, Brazil, Australia, Kazakhstan, Russia and South Africa,” revealed
N. Sunuraj, business manager with the corporation.

Last year, the corporation had received an order for coir products worth Rs 90 lakh at an exhibition it participated in Mexico, besides another deal of Rs 75 lakh at a similar show in Australia. “The trend is continuing. Here, at Coir Kerala, we are getting a lot of enquiries from foreign buyers,” the official added.

The corporation had netted an income of Rs 106 crore. Of this, products worth Rs 96 crore were bought from cooperative societies. Its innovative products and improvised designs are fetching coir increasing repute in international market.

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