Lifestyle Products Woos Crowd at Coir Kerala

Alappuzha, Feb 2: With traditional coir industry broadening its reach to new-age lifestyle segment, Coir Kerala 2016 is exhibiting a diverse range of products that is attracting buyers across the globe.

Starting from the commonly-used coir mats and ornaments, the products at the five-day event feature overcoats, umbrellas and even roof insulation made of ‘golden thread’. The crowd-puller at the venue, though, is the overcoat—spun with cotton and coir.

“In order to make it soft, we mix coir with cotton. We are yet to launch the product in the market,” says one among the product exhibitors here.

The coir umbrella, however, cannot be used during rainy season even as it a useful product during summer, lending a cool shade to the user.

Minister for Coir and Revenue Shri Adoor Prakash says Coir Kerala has become a huge platform to market innovative products made of coir and other natural threads. “The increase in number of registration and buyers’ participation proves the success of the event,” he pointed out. “It is also proven that the coir products made in different parts of India can easily be promoted to international market through the event.”

The coir-roof insulation is done by adopting a modern technology. Called roof-surface cooling system, it is also a highlight of the February 1-5 ‘Coir Kerala’.

“The roof dampness is maintained after sprinkling water using a motor,” reveals Shri Komal Kumar of Central Coir Reserve Institute (CCRI) which has developed the technology. “Educational institutions in north Indian cities, including Rourkela, are using the technology our institute has developed,” adds the Mechanical Engineer (Designing Department) with CCRI that functions under Coir Board. “Using such natural methods will help to cut short the expenses spent for air-conditioning.”

The stall set up by Coirfed is exhibiting the traditional products including mattresses, mats and coir furniture. “We export these products to countries such as Australia, New Zealand, and Libya,” according Shri Kairali Kumar, Marketing Officer, Coirfed.

There is also huge demand for bags ranging from vanity to laptop carriers to back-packs. The eco-friendly premium bags customized in different colours are on display.

“This event aims to display the diverse coir products to the international market and attract them,” says Shri K R Anil, Director at National Coir Research and Management Institute. “Through these, we can develop the coir sector of India.”

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